Words
matter
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+2 Content provides high-level writing, content strategy and brand consulting to clients in law, finance, intellectual property, management consulting, healthcare, accounting, energy, insurance and other knowledge-driven sectors.
The ways complex businesses express who they are, what they know and what makes them special can make all the difference in competitive markets. We use the right words to help smart people look even smarter.
What we do
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Writing
It’s all about finding the story, then telling it well. Far too often, complex business writing devolves into statistics and jargon, ignoring the subtleties and nuances that bring a story to life. We focus on the signal, not the noise, so that our writing holds the reader’s attention and makes what a business has to say more accessible, more actionable and more insightful.
Strategy
Content is more important than containers. Most content strategy focuses on delivery — the platforms organizations use to say something. We focus on what clients want to say, then artfully calibrate those thoughts to reach specific audiences. We help craft effective, engaging messages that resonate with the readers our clients want to reach, regardless of the medium.
Brand
Whether it’s a tagline or a fully integrated strategy, a brand tells the world how to think about an organization. The fewer words used the better, so every word counts. We work with businesses to identify key concepts and develop brand communication systems that articulate value and values — not only to clients and prospects, but within their own enterprises.
We see things differently
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Our team members come from creative backgrounds, giving us a fresh perspective on the professional services world. We know that creating meaningful connections is not usually a straight line, and that a thoughtful approach leads to the most efficient use of language and time.
Steven Andersen
CEO
Mary Lyn Koval
Copy Chief
Lee Conell
Editorial Consultant
Zoe Behan
Editorial Consultant
Experience matters
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Collectively, our team has over one hundred years' experience developing content for complex businesses. From the legal sector to the energy industry, we know how to shape stories that are approachable and insightful for sophisticated audiences.
Some of our work:
Select experience list available on request.
