top of page
Holland & Hart
A new integrated brand for a national law firm
A clear brand
As its 75th anniversary approached, the law firm Holland & Hart needed a fresh brand — one that acknowledged its Mountain West footprint without leaning on regional tropes. After speaking with key stakeholders throughout the firm to gain a deep sense of their culture and ethos, we ultimately arrived at the firmwide tagline A CLEAR VIEW, reflecting the vision and perspective one gains at the top of a mountain. We also developed a modular system with three levels of approved messages that could be used interchangeably by marketing personnel. In the end, we developed a clear solution to a complex problem.
More of our work:
LINE magazine
Real-world solutions
Women in leadership
bottom of page